In this session...
Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to stores. How do you stand out from the crowd? Creating a personalized real-world experience is essential for your brand’s success. And data, of all things is the key to making this real-world experience happen, by working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results.
What You'll Learn from This Session...
- Taking ownership of your data can help unlock competitive business advantages.
- The more you experiment, the more learning moments about your business you’ll have.
- Small tests can lead to big changes. You need to leverage and experiment to create a personalized real-world experience.
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