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In this session...

In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can it drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.

In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can it drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic. View Less

Presented with


Speakers

Aldo Tabe Head Programmatic Publicis Media
Carolina Ortiz Castillo Media & Digital Manager Bayer
Eric Tourtel Senior Vice President, Latin America Teads
Francesco Simeone Chief Growth Officer Logan
Samuel Derzavich Country Manager & Buisness Developer Made Agencia de Comunicación

Event Details

Event Type Seminar