Marcela Velasco Cámara

Since 1998 Marcela Velasco has been Director of Corporate Marketing at Telcel and, since the creation of América Móvil, in September 2000, she has been responsible for the coordination for the standardization of the image of the Claro brand in Latin America. Additionally and independently, Marcela is a founding partner of Aurea, an organization that promotes women's leadership.

Marcela has managed to position Telcel as one of the brands with the highest value in Mexico and among the 100 most valuable brands in the world. His work has been recognized through some awards such as EFFIE 2002 (gold), EFFIE 2004 (bronze) and EFFIE 2005 (bronze) for advertising campaigns and the 2012 Neocratic award for Telcel for the best promotional marketing strategy in Mexico in 2012 It has also managed to place the brand in the preference of users with the Trusted Brands award for five consecutive years (2010 - 2014), as the most trusted telecommunications brand in Mexico, recognition granted by Reader's Digest accredited by Ipsos Bimpsa .