Alejandro Berman

Alejandro Berman is Brand Director at HEINEKEN México.

He holds a Major at Communications at the Tecnológico de Monterrey

Alejandro has been 13 years in marketing areas in leading companies in Mexico. During the last 10 years he has been in the Marketing at Heineken Mexico, where he has led brands like Sol, Heineken and the Media and Digital Area.

Prior to Heineken, he worked in CEMEX and The Home Depot.

Some of his campaigns have won Effies due to the effectiveness on results.