Jason Hughes

Jason has been leading Sky Media’s bespoke Creative Partnerships team for the past 8 years. In that time, they have won multiple industry awards across Innovation and Branded Content for brands such as Audi, McCain, Range Rover, PCUK, Movember and Budweiser, and a Silver Lion at Cannes with Modelez

Jason’s career in media started over 20 years ago, with a large part of his experience in both Compliance and the initial Broadcast Stakeholder working group with Ofcom to develop the guidance around Product Placement. Having seen both sides of the Regulatory and Commercial “fence” he has developed a wealth of experience from the worlds of Sport and Entertainment across many Branded Entertainment campaigns.