Ali Hanan

Ali Hanan is the founder of Creative Equals, an award-winning organisation driving what she calls the new ROI: a ‘Return on Inclusion’. She believes diversity, equity and inclusion as part of purpose and ESG strategies, impacts the planet, people, profits - and marketing excellence, seen at Cannes Lion. The team focuses on three key areas: inclusive cultures, inclusive marketing and inclusive communities, working with the world’s leading brands, including Pepsico, Reckitt, ABI In-Bev, H&M Group, McDonald’s, Mars Wrigley and more. In her former life, she worked as a creative director in the marketing sector for 18 years at its leading agencies. Since 2016, Creative Equals has been an innovative leader in the DEI space, launching the sector’s first accreditation, the Equality Standard, in 2016 and talent programmes CreativeComeback (returners) 2018 and Disabled Creatives in 2023, both sponsored by Diageo. Creative Equals' work is described by global clients as 'industry-leadin'.