Nathan is an accomplished commercial leader with over 20 years of experience across CPG and retail. He is currently Director of Customer for Waitrose and joined the John Lewis Partnership in December 2022. He accountable for leading the development of the Brand, communicating it to our Customers, Marketing, Store Development, Customer, Design and Content. Prior to this he was Executive Director, Ethical Consulting at House 337 (a top 10 UK consumer agency formed from the merger of Engine Creative and ODD London). He worked with some of the worlds most ambitious consumer brands and specialised in sustainability, leveraging technology to drive commercial performance, brand positioning and creating winning customer experiences.
Nathan’s prior retail experience spans 10 years at M&S, most recently as Marketing Director where he was credited with transforming the marketing function into one of the most modern and technically capable functions in UK retail; building strategic partnerships with Google and Facebook to deliver breakthrough innovation and record online growth. Nathan also led a talented M&S Food team to deliver 36 consecutive periods of like-for-like growth under the successful ‘Adventures in...’ integrated campaign, which received many accolades. He has won a number of prestigious awards, including Data Professional of the Year and Marketing Society awards for excellence and capability building.
Nathan previously held a number of FMCG marketing roles growing brands such as Heinz, Birds Eye and Red Bull. He holds a first-class (hons) degree in Neurological Psychology from UWS. He lives in Berkshire with his wife Alicja Jan (6) and Maja (4), and loves long walks with the dogs, rugby, travel and SCUBA diving.
Nathan Ansell Job Title Partner & Customer Director Company WAITROSE
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