Shula Sinclair

As CSO EMEA at mSix&Partners, Shula’s brief is to drive even stronger cross-disciplinary cohesion. She is a proudly hybrid brand and media strategist, having spent roughly half of her career in each discipline. As a hybrid strategist, Shula is a firm believer in breaking down silos across creative, media and tech disciplines in service of an intuitive consumer experience.

Shula is a respected voice within the industry, acting regularly as a judge for Effies, Campaign and participating in and hosting panels. In 2020, she was media jury president for D&AD, and took on the role of co-chair of the 2021 World Media Awards. She has won awards for both her brand and media strategic work and is a trustee of The Big Draw.