Alia Rosmini

Alia Rosmini is the Executive Director of Global Consumer Marketing for Intelligent Devices Group (IDG) at Lenovo, where she leads a global team that develops and drives marketing campaigns, oversees consumer brand and product marketing, customer insights and creative direction. Her remit spans across all Lenovo consumer PC, gaming and tablet sub-brands, including spearheading the IDG consumer marketing strategy.

Prior to joining Lenovo, Rosmini held several senior marketing roles, including Head of Consumer Marketing, HP EMEA for Personal Systems. Alia created end-to-end marketing programs including marketing strategy and execution across consumer end-user marketing and retail. As an experienced and multifaceted senior leader, Alia drove the global consumer go-to-market marketing planning and strategy team including driving HP’s sustainability marketing campaign to market. Prior positions at HP included new concept business development in EMEA and UK marketing leaderships roles.

During her more than 20 years’ marketing career, Alia has held senior roles in the UK, EMEA and worldwide functions across sales, product management, product marketing, new business and marketing within the IT industry.

Alia holds a BA Hons Degree in Marketing from University of West England. She also is passionate mentor for women in tech, an enthusiastic cook and Netflix boxset lover. She resides in London with her husband and their two children.