Efrain Ayala

Efrain Ayala is the Global Director of Diversity & Inclusion, Marketing Excellence at Reckitt, based in the company's Amsterdam HQ. Originally from Chicago, Efrain built his career at Ogilvy where he led engagement planning on the SC Johnson business and translated brand/creative strategy into digital consumer marketing.


Efrain joined Reckitt in 2015 where he established and led social strategy for its portfolio of brands in the US. Efrain was then tapped for Reckitt’s global media team in 2018 and relocated to Amsterdam, to lead the digital transformation of the Hygiene unit. Efrain most recently joined the Purpose team in 2020, with Fabrice Beaulieu (CMO at Reckitt) as executive sponsor, to create a new growth engine for Reckitt built on principles of diversity, equity, and inclusion. His work in ingraining inclusion is helping unlock the power of Reckitt brands to grow and positively impact society.