Jerry Daykin

Jerry Daykin recently joined spirits company Beam Suntory as their first global VP of media, helping lead the digital transformation & premiumisation of brands. Prior to that, he’s led regional or global media teams at GSK Consumer Healthcare, Diageo & Mondelez, as well as working agency side in the global Dentsu team.

Jerry is outspoken about the importance of diversity & inclusion in our industry and the power of representation in our marketing – Jerry is a WFA Diversity Ambassador, a voluntary Director at Outvertising & the Conscious Advertising Network, and is writing a book on Inclusive Marketing to be published later this year.