Dallas Lawrence

Dallas is the SVP and Head of Communications and Brand for Samba TV, the global leader in television technology powering real-time insights and audience targeting. Previously, Dallas led global communications for the Roku platform business, and has served as the CCO and CMO for OpenX, as well as the CCO for Rubicon Project. He previously led global communications and government affairs for Mattel and served as the Chief Global Digital Strategist for WPP’s largest PR agency supporting clients including Coca-Cola, Bank of America, Ford, J&J, and AIG. Dallas is a regular contributor for Fox Business, Bloomberg Tech TV and VentureBeat, and has been named both the “Crisis Manager of the Year” by PR News and the "Social Media Professional of the Year." In 2013, PR Week named him one of the 40 most influential leaders in PR, and in 2022 he was named a finalist for PR Week’s communicator of the year award.