Kelaine Blades

As Head of Marketing at Finecast, Kelaine is responsible for articulating the Finecast brand, products, services and value proposition ensuring they are accurately understood, represented and promoted.

Prior to Finecast, Kelaine was Director of EMEA Marketing at data technology leader, Dynata, where she led marketing strategy across digital multi-channel demand generation, go-to market strategy, pipeline creation and growth marketing. Kelaine also previously held marketing roles at Aimia, Sizmek and Velti driving growth and supporting local markets with PR, digital campaigns, content marketing and events.

Kelaine is a supporter for gender equality and inclusivity holding several leadership roles within the women’s charity, Junior League of London.