In this session...
Giving up meat, taking fewer flights, using public transport – for years the responsibility for the climate emergency has been focused on our own personal choices. But let’s address the 250 million carbon tonnes of gorilla in the room – we’re not the problem.
Even if we eliminated 100% of our emissions for the rest of our lives, it’s estimated it would only save one second’s worth of emissions from the global energy sector.
So do our carbon footprints – a strategy popularised by adland to shape demand and to sell more
View More
Giving up meat, taking fewer flights, using public transport – for years the responsibility for the climate emergency has been focused on our own personal choices.
But let’s address the 250 million carbon tonnes of gorilla in the room – we’re not the problem. Even if we eliminated 100% of our emissions for the rest of our lives, it’s estimated it would only save one second’s worth of emissions from the global energy sector.
So do our carbon footprints – a strategy popularised by adland to shape demand and to sell more
View Less
What You'll Learn from This Session...
- Do our carbon footprints really matter?
- What can brands to help with the climate crisis?
- Are we guilty of giving brands and advertising too much credit when it comes to sustainability
