In this session...
In this session we will discuss the evolving marketing model and the key changes CMOs are leading for to put customer at the heart. However, to enable these evolving models to work, how people work together in a way that energises them is the most critical element to get right. We will be discussing DiDi’s experience of the Let’s Reset wellbeing & performance programme across its global marketing population and how spending time to be more human and really connect with each other is paying dividends.
What You'll Learn from This Session...
- Best practice marketing models
- Putting customers at the heart of marketing
- Linking employee wellbeing to commercial performance
