In this session...
TV advertising has evolved. With over 50% of audiences watching TV on a smart screen, advertisers are looking into ways to reach their audience where they are today, not where they used to be. Join MiQ as we talk about today’s fragmented TV market, how YouTube can help you reach your TV audience, and we look ahead to help you understand how your consumers' worlds are evolving so that you can be sure to craft media strategies that meet them where they are.
What You'll Learn from This Session...
- Navigating the fragmentation of the TV market today and how YouTube can help
- The evolution of the planning and measurement of TV
- The evolution of TV data
- Moving from a digital vs TV paradigm to addressing “total video”
- Future of TV and future of consumer content
