In this session...
As the world is catching up on the acceleration that resulted from two years of a global pandemic, businesses are looking ahead into radical uncertainty, with an economy slowing down and complex geopolitics. But where most see doom and gloom, some companies see a unique moment in time to leap forward.
Hear from automotive giant Ford Motor Company and beverage leading brand Double Dutch Drinks about how they're working to use this moment to transform and why they believe now is the time to unlock growth through innovation.
What You'll Learn from This Session...
- How does innovation unlock growth through new customers, new moments, and new routes to market?
- How is the role of brands in the world evolving? What are brands like Ford doing to connect with people differently, and why is it valuable?
- What are the dynamics driving consumer choice and brand growth in 2022?
