In this session...
In today's world, brands can no longer content themselves with sideline CSR or ESG activities. Brands have recognized the opportunity and obligation to take control of their narrative and engagement, more authentically responding to changing societal norms.
How companies produce, engage, communicate, and spark reflection are key barometers for whether or not consumers will accept them into their lives, into their closets, and into their homes.
What You'll Learn from This Session...
- How brands are more authentically responding to changing societal norms.
- Recognizing the opportunities that engagement has to inspire new behaviour, serve people's needs, and help craft a more resilient world.forthcoming
- Defining brand value through community building, design and user experience
