In this session...
Audience insight and a new media approach has propelled WeWork through WFH to emerge stronger and more human-centric across multiple EMEA markets. Listen to WeWork's insights about how businesses and individuals are thinking about The Great Return, how people are using office space and the value of real-life collaboration - and what lies ahead, based on a unique way to power innovation.
What You'll Learn from This Session...
- Consumer-centricity: thinking about audiences first and foremost
- The power of culture: understanding platforms differently
- Creative excellence: what it takes to turn the creative process on its head
- What’s next
