In this session...
Implementing a sustainability strategy is a commercial imperative to ensure that your business model and operations are resilient enough to thrive in the long-term.
Communicating these sustainability efforts openly, transparently, and authentically is critical. To connect the values you share with your growth audiences; to demonstrate your understanding that “sustainability” means more than just looking after the environment, and ultimately to show the role you play in creating a more sustainable future for all.
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This Reuters panel will provide valuable insights and case studies from clients’ sustainability initiatives, using branded content, that is underpinned by the core Reuters principles of integrity, independence, and freedom from bias.
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What You'll Learn from This Session...
- Developing your sustainability story and engaging your audiences with a compelling and authentic narrative
- Integrating data and facts into your stories to support your claims and build trust
- Positioning your branded content to speak authoritatively on sustainability while navigating the challenges in doing so
