In this session...
There's been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media they consume. And creativity remains the key competitive advantage for advertising effectiveness. As the world's fastest growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments. Join us as we explore the impact of democratised creativity on the world of advertising, and wider creative industries. Special fireside chat guest to be announced.
What You'll Learn from This Session...
- How democratised creativity is impacting entertainment
- How creativity is changing - and how to adapt your advertising creative
- Inspiration from wider creative industries
