Tracks Venues

In this session...

Miss this session live on stage yesterday? No worries - watch the live stream here again as we replay what bees, buying tights and 30 years in direct marketing have taught Rory Sutherland, author, educator and vice chair of Ogilvy UK about the problem of measurement, and why digital advertising makes sense to advertisers but is essentially irrelevant to consumers.

Presented with


Speakers

Rory Sutherland Vice Chairman Ogilvy UK

Event Details

Event Type Session

Track  Creative Capital