In this session...
The pandemic accelerated trends and placed more responsibility on the corporate sector. In this panel, presented by the World Media Group, we discuss the importance of a purpose driven vision and strategy. Duncan Chater, Managing Director, Europe at Bloomberg Media leads the discussion around how Purpose can drive business transformation and profits, alongside the challenges and opportunities business leaders and marketeers face along the way.
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The conversation will centre around the journey brands must now take to redress the balance to move towards a world that’s more progressive and demanding.
Duncan will interview the panelists about the role of stakeholder capitalism in business transformation and how it's intrinsically linked to brand purpose and value. They will discuss the steps their organisations are taking to become progressive corporate citizens, and how 'good business' is at the centre.
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What You'll Learn from This Session...
- Why every business needs to re-evaluate the 'profit vs purpose relationship' and the role of stakeholder capitalism.
- Practical examples of how these businesses are becoming better corporate citizens and the return this is delivering to the business.
- Some of the challenges you could expect to face and how to overcome them on this journey.
