In this session...
Gaming is no longer on the fringes of culture; it’s embedded in everyday life. The time is now to evolve outdated ideas of who gamers are and how brands can reach them. This conversation, hosted by Enthusiast Gaming’s COO Thamba Tharmalingam, brings together advertising and marketing leaders to discuss how to create authentic brand experiences across media, content, creators, and esports. We’ll explore traditional and new game advertising tactics that are optimized for engagement, including the Metaverse and Web 3.0.
What You'll Learn from This Session...
- Challenge misperceptions of today's diverse gaming community.
- Learn how to deliver authentic brand experiences that establish consumer trust in and outside of the game.
- Embrace innovation in your gaming advertising strategy.
