In this session...
Driving a sustainable transformation is one of the greatest challenges facing business. Does marketing have the right to play a leading role? Iris invites big thinkers from outside Adland to give CMOs advice on the changing role of consumers into 'citizens', how to see sustainability as ‘the new digital’, and understand the opportunity circular economy, smart product switches and even pricing can play in driving a sustainability agenda.
What You'll Learn from This Session...
- What are the big things CMOs can do today to lead on sustainability?
- What unique value can marketing contribute to the race to Net Zero?
- How will consumers evolve to become citizens of a sustainable world?
- What are the biggest barriers marketing needs to overcome to achieve this?
- Do marketers have the right and power to lead the sustainability transformation?
