In this session...
The demand for human connection remains at the core of every brand experience. How do we facilitate remarkable brand experiences with an audience who are becoming increasingly tech-savvy but are overwhelmed by screentime and branded content? How do we cut through and resonate with our audience, utilising innovation to connect at a human level? It sounds like an oxymoron, but Audience talk through new ways of designing branded experiences for the digital native with Virgin Media.
What You'll Learn from This Session...
- Why human-connection gives innovation it’s purpose
- Learn the difference between technology and innovation
- How to tap into the heart of digital natives
