In this session...
From brand purpose & positioning to agile & adaptive advertising - explore how Dr. Martens and W Series are keeping themselves relevant in a fast-paced and innovative world, with ever-evolving and unique audience attitudes, tastes, and needs.
What You'll Learn from This Session...
- Brand relevance and how it has/ can evolve with different audiences
- Reflection on the brand to consumer dynamic and the personification of brands
- Consumer attitudes to brands and how social has shifted the way brands should communicate
