André Pinard

As Director of Community, Mindset & Culture at adidas, André sets the vision and strategy for premium community experiences for consumers in NYC and LA, two of the brand’s global Key Cities. Since joining the brand in 2017, Andre has been instrumental in launching adidas Runners groups in NYC and LA.

André is also deeply involved in shaping adidas’ United Against Racism commitments, devoting his time beyond his work commitments to drive real, lasting change at the company and beyond. André is spearheading adidas’ efforts to increase support for BIPOC (Black, Indigenous and People of Color) communities through investment in diverse businesses and startups, supplier diversity and community outreach.

Before adidas, André worked at Octagon and Alloy Marketing & Promotions. He has more than 15 years of experience analyzing consumer trends and working with brands like Coca-Cola and Target. André has traveled all around the world to engage with Millennials and Gen Z and collect valuable insights.

André earned a Master of Arts degree in sociology from The New School where he is currently pursuing a sociology doctorate. He earned bachelor’s degrees from Connecticut College and Howard University.

André is passionate about his family, traveling, film and fashion. He is also a documentary photographer