Yath leads the Corporate Strategy and Business Development department at Formula 1, providing long term strategic direction for the sport as it undertakes a fundamental shift in approach to better engage fans around the world.
The remit is extremely broad, covering all aspects of the organisation from Commercial and Motorsports to Corporate projects. Example Strategy projects include developing the plans to grow in key target markets, assessing prospective race locations and determining new formats for racing. On the Business Development side, his team creates new initiatives that provide incremental commercial return for Formula 1, such as the unique MIT business conference partnership.
Prior to Formula 1, Yath was a Senior Strategist at Sky Sports working on channel development, sports rights assessments and business development. He was also a Strategist at Channel 4 and began his career at professional services organisation, PwC, as a Strategy Consultant advising media and sports organisations on corporate strategy and commercial due diligence.
Named as a Sport Industry NextGen Leader with Honours, he holds an MA (Oxon) Economics and Management from the University of Oxford.
Yath Gangakumaran Job Title Director of Corporate Strategy and Business Development Company FORMULA 1® Connect via