Richard Anson

Richard advises high growth early stage businesses, consults to corporates on innovation and how to act more like a start-up, and teaches at business school on entrepreneurship.

He has a deep understanding of how changing technology has resulted in new ways for consumers to engage with both each other and the brands they purchase from, fundamentally changing the way we all buy. He combines this with what he has learnt about the dynamics of building disruptive businesses.
He is Entrepreneur-in-Residence at TrueStart, Non-Executive Director of Reevoo, The Blogger Programme and Old Street Labs, and a Senior Teaching Fellow at UCL’s School of Management.

Richard founded and led Reevoo to become a leading user generated content platform to over 300 brands across the retail, travel, auto and financial service industries. Prior to founding Reevoo, Richard was a senior strategy consultant at KPMG covering the technology, media and telecoms space; interim Head of Group Planning at Orange, covering 22 countries; and part of the team managing investments of up to £5 million at 3i. He has a PhD from the University of Bristol and an MBA from the Cranfield School of Management.