Tifenn Cloarec

Tifenn is our favourite storyteller. And its not just down to her dulcet French tones. Tifenn is able to so magically bring to life the strategies we’ve crafted for our clients.

As the EMEA Strategy Director at Vizeum, Tifenn’s responsible for developing communications strategies that solve clients’ key business challenges on a global level.

With more than 10 years of experience in media (strategy/media planning, consumer insights and digital), she’s helped clients such as Unilever, Mattel and Western Union design communications approaches that marked a departure from the past and gone in to guide their implementation in market.

Tifenn currently works with some of the most iconic global brands in Vizeum including William Grant and Sons and IKEA.

Tifenn’s media mastermind subjects include:
1. Brand personas
2. Psychology of brands
3. Emotional intelligence in marketing

Tifenn recently received an IPA Excellence Diploma, where her paper on Brands Becoming Shape Shifters was awarded a credit You can read her thought provoking paper here:
• http://www.ipa.co.uk/document/from- brand-personas-to-personality-led- brands#.WoRffYXXJ_y