Nick Lewis

As the Brand Strategy Director for COPA90 - the definitive football youth media brand, Nick oversees the strategic development to the COPA90 brand.

Providing creative direction and cultural insights to build equity and awareness for COPA90. Nick leads Copa90's adjacency strategy for music and fashion verticals, establishing partnerships with football clubs, record labels, talent and complimentary brands and businesses.

Nick has a wealth of international experience with projects across Europe, South Korea, Japan and the Middle East. Having set up the satellite offering for creative agency Holler in Dubai as a part of their global expansion within the Leo Burnett network.

Throughout his career Nick's guided some of the world's most beloved brands including; adidas, Samsung, Red Bull, Mercedes-Benz, McDonald's, Converse and Nike - helping brands navigate popular culture by understanding audiences and creating relevance.