Alison Hoad

Alison started her life-long love affair with brands as a brand manager at Procter and Gamble. After moving agency side Alison held Head of Planning roles at Lowes and Weiden + Kennedy, co- founded CDD and went on to be Vice-Chairman at RKCR. Alison joined BBH in May 2017 as Chief Strategy Officer. Alison loves the transformational power ideas can have and has a proven track record of delivering them for some of the worlds best known brands, including the BBC, Nike, M&S and Virgin. Alison is one of only 18 to be in the IPA's Hall of Fame and has been named by Campaign as one of London’s top strategists twice. Alison is married and has three crazy kids and an ever crazier Boxer. 

Alison is Chair of Judges for the 2018 YouTube Works for Brands awards programme.