Vicky Chen

A psychologist-turned-strategist, Vicky has spent the last 10 years crafting marketing solutions for global brands in New York, Amsterdam, San Francisco, and now Copenhagen. As Head of Strategy for VICE Scandinavia, she helps and pushes commercial brand partners towards behaving more like a content publisher rather than an advertiser.

Vicky has a diverse background, ranging from brand & creative strategy, to digital/UX strategy and customer experience design. In previous roles, she’s re-imagined digital platforms for tech clients such as Visa, Hyatt, Verizon and Salesforce, as well as creating global launch strategies for CPG brands such as Heineken, Red Bull and Adidas.