In this session...
The media industry has struggled to understand and reach out to Millennials, but it’s going to get even more complicated as Generation Z starts to have an impact and Gen Alpha emerges. This session will discuss how best to think about these new consumers: what they like, love and loathe. Join Anna Bassi, Editor of The Week Junior, and a star panel to get a glimpse into the consumers of tomorrow.
What You'll Learn from This Session...
- What makes today's teens and tweens tick.
- How to 'think kid'.
- The opportunites and pitfalls of growing up onine.
- What is unique about Gen Z +Alpha.
- Why today's young people aren't really all that different .
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