Today, anyone can publish content online without going through credible checks. Fake news is being weaponised at an increasing rate, making it hard for people to distinguish between fact and fake whilst also putting a brand’s reputation at risk in the online advertising space. People need a news source they can trust, and newspapers reach 90% of the UK population each month. In this session, hear how the IAB brought its news brand members together to create Ken Fawes – an anagram for fake news – to show just how important it is for advertisers and agencies to support the newspapers that invest in real, quality journalism.