Day 1 of the Vertical Series uncovers modern commerce in the digital world, which has allowed brands to evolve how they sell and consumers to evolve how they buy.
3:30 - DIGITAL RETAIL REVOLUTION
Traditional retailers must now set their sights on innovative methods to reach consumers and respond to their needs in a way that sets them ahead of the curve. But if 95% of all retail sales are captured with a brick and mortar presence, how can online-only retailers stay up to speed with their retargeting efforts? What other challenges must retailers face as this new wave of retail innovation makes its way into the industry? Leaders across the digital retail ecosystem discuss.
Bill Fisher
Senior Analyst., EMARKETER
Nic Jones
CEO, Pureprofile
Kate Newton
UK Retail Search Insights Manager for Bing Ads, Bing
Andrew French
GM, EMEA, Smartly.io
4:15 - CREATIVE FRANCHISES
How shared values can be used to boost brand fame.
Lisa Campbell
Chair, Edinburgh TV festival
Vicki Maguire
Joint Chief Creative Officer, Grey London
Claire Heys
Head of branded partnerships, ITV
Rob Weston
Director, Brand & Marketing, Marks & Spencer
5:00 - THE ‘VOICE’ OF JOHN LEWIS CHRISTMAS
Discover how and why Manning Gottlieb OMD, Google and adam&eveDDB created an execution using Google Home, to allow fans for the first time ever, to be able to interact with the John Lewis Christmas story, not just watch it…
Andrew Darby
Client Business Director at Manning Gottlieb, OMD
Cave Ellson
Head of Interactive Production, adam&eveDDB
Stephanie Osiol
Industry Manager, Google UK
