In this session...
Technology has broken barriers and upended norms . . . as consumers spend more and more time immersed in & on screens, the experience matters more than ever. In the content eco-system, the dawn of streaming has permanently altered to content landscape. Consumers/viewers are the big winners, for brands and advertisers there is a rapidly evolving new roadmap emerging. Today’s Royal rumble is a deep dive into the intersection of of digital and experience and how sports, entertainment and lifestyle related content are playing a unique role in bridging the old with the new.
