In this session...
Advertising academics sit in meetings where their bosses quiz them about ‘employability’. They beg agencies for internships and placements and tinker with their curricula in the hope of staying relevant. At the same time the industry struggles to find and keep the best new talent, spending money and time recruiting and training. This model may have worked in slower-moving times but is it fit for purpose in a world of ever-changing technologies and media cultures and an industry with enough on its plate? This round table brings together academics, agency bosses, clients and next-gen former students to discuss a better model that serves the needs of industry and students.
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