In this session...
Advertising Week Europe and London College of Communication collaborated on a unique project with undergraduate and postgraduate Advertising students. The BA students were asked to make creative strategic B2B content that amplified the themes of the event while the MAs were asked to position AWE as the centre for debate about post-Brexit advertising as well build a campaign for Brand Britain. In this session the students present their work and discuss the partnership. LCC’s Advertising degrees are the only industry degrees based in an art school in central London and aim to turn out graduates who are both strategic and creative by bringing together practice and research and the worlds of academia and industry.
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