Nick Southgate

Nick Southgate is a PhD in Philosophy and a specialist in applying insights from behavioural economics to business, brand-building and consumer-engagement in marketing. He began his career in advertising, as a planner at Ogilvy & Mather, Cogent Elliott and dfgw (formerly Duckworth Finn Grubb Waters), before moving on to Grey London as a Planning Partner. Now, as well as continuing to freelance as a planner, he also works with organisations like the IPA, MRS, BHBIA and others on understanding the implications of Behavioural Economics for the marketing industry.