Zanine Adams

As Head of Events and Business Development, UK Zanine lead's London & Partners work across multiple B2B event projects; helping to curate, build and launch new city-wide event activity. Projects include: London Technology Week, London Book & Screen Week, Advertising Week Europe, London Mobile Games Week & Soho Create. She also continues to drive business tourism and event enquiries for London from the UK and global markets and unlock the city for live experience and experiential.

Zanine has been with the company (formerly Visit London) since 2005. She previously worked as an international event planner working for major film and telecommunications clients and has also held event management posts in luxury hotels across the USA and Europe.

Zanine is an experienced event professional, having achieved top 5 positions in both the C&IT Power 50, and the Event 100 Club over the past few years. Zanine is also a past President of the UK Chapter of the International Special Events Society