Laure Murciano

Laure Murciano is the Global Brand Manager at Max Factor (Procter & Gamble), one of the world's leading Colour Cosmetics brands. She has built her expertise in the Beauty category starting in Hair Care (L’Oreal Professionnel), Shave Care (Gillette), Skin Care (Olay) and Cosmetics (Max Factor). 
 
She began her career in a creative agency and quickly moved to core marketing with local, regional and now global responsibilities. Laure is passionate about beauty and is eager to embrace the new opportunities that bring new techniques and technologies to product launches, consumption and consumer behavior. At Max Factor, she is currently driving the go-to-market strategy globally, with the aim to grow the full Colour Cosmetics category to ultimately grow the brand.