Paul Feldwick was head of account planning at Boase Massimi Pollitt and a Worldwide Brand Planning Director for DDB. He has also chaired the APG and the AQR, and was the third convenor of judges for the IPA Effectiveness Awards. Since leaving DDB, he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He is well known as an author and speaker, and his new book, The Anatomy of Humbug: How to Think Differently About Advertising, was published in February 2015. He has Master’s degrees from the University of Bath School of Management, and from Ashridge Business School.
