Technology is changing what reality means for us all. With new technologies blurring the lines between digital and reality, a new trend has emerged: ‘New Realities’. Natalie Bell, MD, MG OMD and Gill Worby, Digital Marketing Manager, Virgin Media, will consider the current and future opportunities that ‘New Realities’ bring for brands and marketing. Looking in particular at Virgin Media’s most innovative project yet: VIVID 360: the first live action VR narrative from a major UK brand.
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Technology is increasingly blurring the lines between digital and reality, adding seamless digital layers to our physical world and creating virtual environments that are convincing enough to make us feel present within them. Natalie Bell, MD, MG OMD, and Gill Worby, Digital Marketing Manager, Virgin Media, reflect on the opportunities that ‘New Realities’ bring for brands, focusing in particular on VIVID 360 for Virgin Media, the first live action VR narrative from a major UK brand.. This recent piece of content, made for VR and 360, complimented an existing TV campaign by bringing the user into the world created by the advert. The talk will include the challenges of taking a brand campaign and offering the user an experience in a three dimensional space. View Less