In this session...
Online video is expected to make up 12.8 per cent of global digital ad spend (source:Newcast) by 2017 and vloggers are selling out stadiums and have fan bases boy bands would kill for.
Join a leading panel from The Sun, Unruly and Carat together with a rising social media star as they discuss what makes vlogging so popular, where does its future lie and how can brands work with this new breed of celebrity?
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The Sun’s Head of Strategy, Derek Brown, will be leading the discussion around what a brand’s social video strategy should be, how emotions drive brand metrics and also some of the challenges facing video advertisers e.g. ad blocking and viewability.
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