In this session, Head of Artist Insights, Jordan Gremli will be speaking to established artists HONNE to discuss the importance of data and how they can use it to their advantage.

Data is behind everything Spotify do, from driven content like Discover Weekly to reinvented interfaces like Party and Running. But are artists utilising this data to their advantage? How can it help them? This session will answer those questions and provide a deeper understanding into how Spotify are helping new artists m