Matt Rogan

Matt Rogan is Chief Executive of Two Circles, a data driven sports marketing agency based in London which helps sports organisations build stronger relationships with their customers. Matt co-founded the agency with current Managing Director Gareth Balch.

Two Circles works across the sporting landscape – with current sports team clients drawn from all major European soccer leagues, as well as international events, globally distributed TV channels and international Olympic federations. Driving intelligent value from sponsorship for rights holders and their brand partners alike is a core part of the Two Circles business proposition.  

Just 3-1/2 years old, the business already has a full time team of 48 and has won various awards in the UK from Marketing Week, Sports Technology Awards as well as the coveted Agency of the Year at the 2014 Sport Industry Awards. The agency was also recently shortlisted for the 2015 Agency of the Year title, where it is recognised once again alongside other shortlisted agencies, each of whom average 20 years of trading.

Matt graduated in French and German from Cambridge in 1997. After a grounding in strategy consultancy, he became European Marketing Manager for the NBA and then European Sponsorship Director for MTV. Prior to co-founding Two Circles, Matt was Board Director at Lane4. During his tenure there the business turnover and profit doubled, and Lane4’s Board were twice voted into the top 5 within the UK’s Sunday Times Best Companies to Work For list.

Matt has been published by Harvard Business Review and the Journal of Sports Management (the latter in conjunction with Professor Stephen Greyser of Harvard Business School). He was co-author of the well-received Britain and the Olympic Games: Past Present Legacy and a Board Director of the European Sponsorship Association for 4 years.

Despite turning 40 next month, Matt still plays county level tennis and is an Ironman triathlete. He lives just outside Oxford in England with his two children, 7 and 4, and wife Claire.