Rebecca Muir

The idea for ExchangeWire Research was conceived in 2014 by Ciaran O’Kane, CEO of ExchangeWire and online marketing expert and data fanatic Rebecca Muir.

They have been busy developing ExchangeWire Research into a fully-fledged, international analyst function, covering issues critical to marketers today from a neutral and informed perspective.

Rebecca, who was recently appointed Head of Research at ExchangeWire, has a passion for all things AdTech and MarTech. With almost a decade of experience in online advertising, and a career history spanning Google, Mindshare, Marin Software and Quantcast, Rebecca sees the AdTech and MarTech worlds differently to most. She appreciates the intricacies of data, the complications of technology integration and the importance of innovation - all the while never forgetting that the customer should be at the centre of every marketing strategy.