Pete Robins

In 1996 Pete spring boarded from a traditional media planning buying career to become one of the UK’s first digital media planner buyers, and has never looked back. In 1999 he launched his own online media agency: media21, and shortly thereafter co-founded the digital creative agency Glue. Following the private sale of media21 to Grey Global Group, he then co-ran MediaCom’s digital division for four years, sitting on the Board of Directors. In an attempt to develop a more agile way to deal with the opportunities in digital media, data and technology, he left MediaCom in 2005 to set up the digital agency agenda21 with Nick and Rhys. In 2011 they also formed a sister data and tech focused business, DataShaka. Pete was ranked 3rd in Campaign’s top 10 Online Pioneers, is Chair of the IPA’s Digital Media Group, advises and has invested in a range of other digital, tech and creative businesses and regularly speaks at industry events.